Sometimes popularity contest suck (like in high school) and sometimes they actually help you zero in on the best pieces of clothing (like right now). There are a lot of ways to browse online retailers, including sorting by price, available sizes, and positive reviews. (Oh and maybe considering which celebrity has worn it before, too.) But there’s another hidden way to discover the popular gems out there: looking at Nordstrom’s indicator of how many people are viewing a particular item right that minute.
In case you haven’t noticed, the retailer’s most popular products will have a phrase written in red directly above the “Add to Bag” button—for example: “247 People Viewing.” Using this indicator, I did some poking around and discovered the most-viewed white t-shirts on Nordstrom right this second. The top spot belongs to none other than the Caslon Three-Quarter Sleeve Tee, which is currently on sale for just $17 and boasts nearly 200 positive reviews. Convinced yet? Scroll down to shop the highest-viewed t-shirts at Nordstrom.