The first fashion week of a new era has arrived. Last season, Copenhagen Fashion Week officially established itself as a trailblazer of the sustainable fashion movement. That commitment remains this season, but as the first event on the fashion calendar, the organization was also unexpectedly tasked with determining what fashion week looks like in the coronavirus era. After having attended the event three times in the past, I was confident that Copenhagen would be able to meet the moment—and it certainly did.
Denmark has been frequently cited as a country with one of the best responses to COVID-19, so the fashion week team was able to proceed with a mix of in-person, digital, and hybrid events. Many of the physical shows took advantage of the sunny Copenhagen weather this week and were held outside with spaced-out seating (or no seats), including Henrik Vibskov, Helmstedt, Remain Birger Christensen, Soulland, and 7 Days Active. Other brands like Ganni and Stine Goya showcased their filmmaking and photography chops, presenting striking videos and images to reveal their new collections in lieu of runway shows.